„Trademark of the Year 2022” – is a national competition, at its 20th edition, organized by the Chamber of Commerce and Industry of the Republic of Moldova (CCI of the Republic of Moldova) jointly with the State Agency on Intellectual Property (AGEPI), the National Anticorruption Centre (NAC) and the United Nations Population Fund (UNFPA).
According to the rules of the competition, its mission is to contribute to the development of the economy of the Republic of Moldova, by increasing competitiveness and enhancing the capabilities of domestic enterprises in the creation and promotion of trademarks on domestic and foreign markets, evaluating their quality, including based on consumer opinion.
During the ceremony "Moldovan Gala Business", which took place on June 9, 2023, CB ,,COMERȚBANK" JSC, obtained the highest awards in the competition „Trademark of the Year 2022”:
- Gold Mercury, in the nomination ,,REBRANDING”;
- Gold Medal, in the nomination ,,CONSUMER APPRECIATION” (for the second year in a row).
The objectivity of the winners of the competition is ensured by the professional evaluation of the jury composed of representatives of public and institutions, business, specialists in consumer protection, intellectual property, marketing, including consumer voting.
First Deputy Chairman of the Management Board of CB ,,COMERȚBANK" JSC, Alexandru Radu, said: "We gratefully thank our clients for their confidence in the safety and quality of the financial-banking services offered by Comerțbank. In this regard, I would like to thank sincerely the employees who, through their daily work, have contributed to the results and these awards. We intend to improve the availability of the full range of financial services offered and promote the culture of high-tech banking services, while developing the professional capacity of the staff by implementing advanced banking technologies and implementing innovative approaches to serve customers at the highest level."
Olga Bejenaru, Head of the Marketing and Development Department, said, "Thank you to the organizers of the "Trade Mark of the Year 2022" competition. The gold award obtained in the contest, in the REBRANDING nomination, denotes a high appreciation for the implementation of the new visual identity of the bank, strengthening its modern vision in the banking system, which incorporates chromatic choices, highlights more accurately and effectively the brand mission, values, new level of communication with the public, the coherent character of the financial institution. This modernization follows the need to align the visual brand identity with the objectives set, demonstrating the ability to keep pace with current trends. At the same time, we are honored to be awarded the gold medal for the second consecutive year in the nomination ,,CONSUMER APPRECIATION" and we thank the bank's customers for their loyalty".
During the awarding ceremony, the winners were congratulated by state secretaries, chairmen of parliamentary committees, ambassadors accredited in our country, partners, representatives of ministries, as well as representatives of local authorities from the Republic of Moldova and Romania.
Comerțbank, Sporim Valorile!